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Review

May 5, 2025

Serena Turner

Coco Jones showcases her vocal power and artistic vision on Why Not More?

Coco Jones showcases her vocal power and artistic vision on *Why Not More?*

Coco Jones’ debut album, Why Not More?, stands out in the contemporary R&B genre as she showcases her personal style and vocal strength. The album comes together as a complete work of art that is both cohesive and well-ordered. It includes a mix of upbeat songs and laid back tracks that each complement one another. Coco Jones’ ability to create a cohesive project where each song is connected but stands on its own proves how detailed and intensional she is with her music. With a debut album like Why Not More?, it’s clear that Coco Jones is solidifying her place as a rising star in the music industry.

Why Not More? starts out strong with an intro track that immediately caught my attention. The first song, "Keep It Quiet" is one of the best songs on the album. With a great beat and rhythmic flow, it’s a perfect take on contemporary R&B. Coco Jones has amazing vocals with a hip-hop vibe that takes it to another level. The track has a powerful chorus that's bold and sassy at all the right places. "On Sight" brings the same infectious vibe as "Keep It Quiet." It has a slightly more laid back beat, but Coco Jones uses the chill background to switch up her flow. Coco Jones’ playful style made all of the upbeat songs instant hits. "Why Not More? (feat. YG Marley)" was a memorable one. The song contains sweet summer vibes as it crosses into reggae and pop. YG Marley helps to set the tone. He complimented the track well, especially through his background vocals and adlibs. "Why Not More?" is definitely one of the catchiest tracks with a fun chorus and a subtle horn background that brought a familiar vibe.

In classic Coco Jones fashion, the album contained multiple songs that had musical samples within them. The first was "Taste," a sample of Britney Spears’ "Toxic." This song was one that had to grow on me but now I am entranced every time I listen. Coco Jones makes it her own by putting a fun spin on the original lyrics. The song is sexy and sensual without being too much. "AEOMG" is the second sampled track on the album. It takes from Luther Vandross’ "Never Too Much" in the song’s chorus. This is another really catchy hit with Coco Jones’ unique style. "AEOMG" begins with a different, slower type of instrumental, but she is still able to mess around with the beat. When she changes to a high register in the middle of the song, it really showcases her wide vocal range.

As the album goes on, the vibe shifts from more upbeat and energetic hits to more laid back songs. Tracks like "Nobody Exists" and "By Myself" were slower songs with a pop inspiration behind them. "Nobody Exists" was unique in that it kept a good rhythm and created a chill, pleasant vibe. Coco Jones continued to blend R&B and pop. On "Forever Don’t Hit Like Before," she showcases her talent with powerful vocal riffs. It brings the same strength as the beginning of the album but with a slightly more laid back vibe. Within this section of the album, there was one song that fell flat, "Hit You Where It Hurts." The song has a unique guitar background but it unfortunately came through too strong. On top of that, the vocals were a little too intense at times. However, Coco Jones still attempts to bring a vibe to the instrumental background that doesn't have much rhythm. A few of the slower songs, like "Thang 4 U" and "Other Side of Love," have an emotional and soulful feeling. The piano instrumental in the latter helped to amplify the emotional tone. Both tracks showcase Coco Jones’ powerful and emotional vocals. Her voice sounds so perfectly smooth that the emotion can be heard deep within her voice.

Some of my favorite songs were tracks that Coco Jones released ahead of time. "Here We Go (Uh Oh)" became one of my all-time favorites as soon as I heard it. The orchestral background music makes the song feel immensely powerful. It has a long buildup as Coco Jones leads up to the chorus in which she belts out the lyrics. She plays around with a variety of runs throughout the song which are also exemplary of her musical talent. In the song "You," the focus is also all on Coco Jones’ voice. The track isn’t heavy on the beat or the tempo but it will still get stuck in your head immediately. "Most Beautiful Design (feat. London On Da Track, & Future)" was another early release. As a collaboration song between a female R&B singer and a male rapper, this song brings everything I love about both genres. When Coco Jones enters the song, it completely switches up the vibe of the track. Her vocals are an essential part of this hit as she brings a softer and prettier tone to contrast the harsher lyrics and flow of Future. Coco Jones truly shines on this song as she transforms it into something sultry and rhythmic.

Throughout Why Not More?, many songs stick to Coco Jones’ signature styles of using Hip-hop beats with R&B stylizing in her voice and rhythm. And while it's true that some tracks on the album do sound fairly similar, each has its own special twist that sets it apart. The album also seemed to have a heavy pop influence that carried through multiple songs. Regardless of the stylization, Jones’ vocals are spot on with every song and always adapted to the song’s unique vibe. This versatility is exactly why Why Not More? is a perfect representation of Coco Jones’ artistic expression. It proves that Coco Jones is an intentional artist with one of the strongest voices within contemporary R&B.